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A lot of games are releasing DLC (downloadable content) these days, and it's an "all of a sudden" thing, as games usually didn't do this before. They just recently started doing it. What happened to expansion packs? What happened to free updates?

I know consoles have done this a for while, but it seems to be growing rapidly on PCs (Sins of a Solar Empire, Fallout 3). Makes me wonder. Anyone know why or have a theory?


Comments (Page 1)
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on Jun 23, 2009

Free updates are free.  Why give away what you can sell?  This is basic business sense.  More complex business sense, which is generally lacking, would lead one to the conclusion that a loyal fan base is worth more than a one time purchase, but reasonably priced downloads aren't a ream job.

 

The ream jobs themselves, that's called stupid moron with a degree in business thinking his customers are utter fucking morons, or thinking the get everyone once philosophy actually works.

 

As to why they're downloads.  It's more cost effective than going retail, vastly.  For something that's only five bucks, you can't go retail and accomplish anything.  The distribution and shelving alone will wipe you out.  Ten bucks, you're down to a jewel case to make a dime off it, that's why they do large expansion packs and charge nearly as much as the original for them.  It's the only way they can make anything off the endeavor after the rest of the supply chain gets their pound of flesh.  You can do smaller additions, and you can make a hell of a lot more money off of them.

 

To do what they've done with Sins, they'd have to wait for all of them to be finished, put the package together, and then only make $10-15 a box, if that.  As downloads, they have nearly the full purchase price, and can release them sooner, which will mean higher sales as fewer people have gotten bored and left already.  Retail is an economic disaster for games at this point, it's a black hole for revenue.

on Jun 23, 2009

Sins doesn't have any DLC... Entrenchment is an expansion, although a very samll one.

on Jun 23, 2009

I think the trend to move away from the free patches of yester-year to the DLC of today is linked with the arrival of Digital Distribution. Companies now have open to them avenues for providing content without the costs of retail packages, as psychoak detailed. It annoys me, however, when games on the Xbox 360 receive priced DLC that the PC version of the same game received for free in an update.

I think the move towards DLC is fine, as long as companies don't abuse it. Bethesda treaded over that line with the infamous Horse Armour DLC for the Elder Scrolls IV: Oblivion and paid the price. Valve is potentially headed in the other direction; content which could be DLC is being released as full priced retail games. As long as companies can walk the middle ground, I think DLC is a great way to provide new content to players at a minimum of cost.

on Jun 23, 2009

I blame stupid kids, stupid parents and XBOX360... Harvard Business School would be a distant runner up-- why give away what you SHOULD when MOUTH BREATHERS will PAY for it. Horrible, horrible business model.

 

DrGonzo

PS: I don't consider Entrenchment to be DLC.

 

 

minimum of cost.

You and I obviously have a different definition of minimum. Because minimum is zero. Compared to the rest of the content of the game, DLC is OBSCENELY expensive... Like $2.50 for some horse armor... If you factored that out over an entire project-- the game would cost thousands of dollars to the end user-- they'd all go out of business, the world would be a better place-- But like everything else in america- retards pay for it.

/vent

on Jun 23, 2009

Entrenchment is still a DLC, but at least it adds a decent amount of content for the price. The other 2 DLC's, plus it, will perhaps equal a decent expansion, and thus be worth the $30 price tag.

on Jun 23, 2009

I blame stupid kids, stupid parents and XBOX360... Harvard Business School would be a distant runner up-- why give away what you SHOULD when MOUTH BREATHERS will PAY for it. Horrible, horrible business model.

DrGonzo

PS: I don't consider Entrenchment to be DLC.
 
You and I obviously have a different definition of minimum. Because minimum is zero. Compared to the rest of the content of the game, DLC is OBSCENELY expensive... Like $2.50 for some horse armor... If you factored that out over an entire project-- the game would cost thousands of dollars to the end user-- they'd all go out of business, the world would be a better place-- But like everything else in america- retards pay for it.

Before I reply I'd just like to say DLC is not the end of human kind packaged at $2.50 per download and available to the masses wholesale. DLC is a new business model for content delivery that is currently being explored by most developers as a way of increasing revenue from their titles without the need to publish an entirely new retail pacakge. And as with most new technologies and business models, it's going to take a while before it's ideal.

The major drawback with DLC is that content that was once free, such as additional maps, is now priced and only available to those who want to pay extra for it. This limits what you get in the retail box to exactly that; the out of box experience. The purchase priced used to entitle you to at least some form of additional features or content delivered via update patches - now it seems that all you're entitled to is bug fixes. This is a step backwards in my opinion, as users now have to fork out additional money for what used to be considered a fan service and provided free of charge. Look at Counter-Strike: Source, which overhauled all of their character models, added additional maps and provided additional sever-side features all free of charge. However, the main point here is obviously that Counter-Strike: Source was, at it's peak, the most played online FPS of all time. It also probably helps that it was packaged with a little game called, ahem, Half-life 2. This leads up to the first major benefit of DLC; as long as there is a decent number of purchases, additional content can be provided via DLC for many more games than before as the additional content is paid for rather than provided free. Because it's paid, companies can now provide small episodic updates to their games that the fans can purchase, thus providing additional funds to the company and in part paying for the development of the DLC. In this instance, DLC is a good thing as it enables smaller developers to provide more post-release support and content than in previous years. More content for more games is a good thing, and gives the little guys in the industry a chance to enjoy greater levels of success. Some companies, like Gas Powered Games and Stardock, seem to be working on a model to provide both; supply some content via patches post launch and supply some more for the hardcore fans via DLC. This is an acceptable model in my opinion, as the casual gamers who play once in a while get the game and some additional content while the big fans of the game can get even more if they chose.

The other side of the DLC is also emerging, coloured a deep greed green. Looking at The Sims 3, for example, everything for the game - additional furniture, additional clothes, additional hair styles, etc. - is purchased online via the online store for money with the boxed game containing a relatively small amount of objects considering the online store was available at launch - this begs the question of why weren't these included in the retail box? The answer is self referencing; greed. This is the dark side of DLC in my opinion. This isn't companies providing quality content for additional cost - this is companies milking every single penny they possibly can from their franchises by making sure they provide the bare minimum of content to satisfy reviewers and fans and yet also enticing you into purchasing more. EA Games has a histroy of this kind of business model; look at SPORE for another example. This is where I draw the line. I vote with my wallet, and although EA can produce some good titles - such as Dead Space - I have taken it upon myself to not purchase anything with the EA Logo on the box until they change this behaviour. Hopefully other companies will learn, and DLC can be used to make great games even better. Yes, we have to pay for it, however if it's actually additional content and is worth the money - unlike the god-awful Horse Armour BS Bethesda tried shoveling - I think most gamers would be happy. If you're unhappy, simply don't buy it.

Edit: Quote tags messed up again.

on Jun 23, 2009

Speaking of DLC, the latest addition to Fallout 3 is available as of today, for 800 Microsoft Money. The three so far have IMO been worth the money, so i'll get this one too. IMO these Fo3 DLC's are better than full expansion, as these add to the original games world and storyline, instead of replacing it with a half a games content like an expansion does. Besides, with DLC's, you have the ability to pick and choose what you want, which is apparently what many will do with the net Fo3 DLC, Mothership Zeta

on Jun 23, 2009

Some years ago you get these downloadable content for free. Take a look at the games some years ago like Diablo 2. I don' t find it fair to take 3 bucks for 14 units like sega did for Empire: Total War.  It is optional? Partly. If you don' t buy better units the time comes you don' t have any chance in multiplayer to others who bought this "optional" downloadable content. For games like Oblivion or Fallout 3 it' s ok. There is no handycap for players who did not buy it because of no multiplayer.

In my opinion downloadable content is oK when players don' t have any handycap in multiplayer if they don' t want to buy the new stuff. And the stuff has to be worth it. Is Entrenchment worth to be paid 10 Bucks? Yes, I think so. There is a lot of new stuff in this small expansion. Is the content of Empire worth to be paid 2,49€? No because there are hundrets of modders making it better and I can get it for free.

For Demigod I don' t want to see any downloadable content but a nice Mini Add on (2-4 new Demigods, 2-5 new maps, social options i.e.). For that I would love to pay 10 Bucks.

 

Edit: I apologize for my bad English. English is not my mother language but I try my best to make myself understandable.

on Jun 23, 2009

Basically it does boil down to "good" DLC and "bad" DLC. But sadly bad DLC can give the good an inherent negative bias.

It's usually the worst with console (or console/pc) titles. Take a look at any FPS. As much as I enjoy Gears of War 2, I never paid for any of the map packs - in the old days, we'd get a map editor and the community would be making these. Once GoW2's retail pack hits, with the addition of another SP chapter, I'll buy it and it will include all those maps. I can justify paying for that for the extra gameplay.

Likewise, Battlestations: Pacific - few new maps, and you have to pay $$ for it.

That kind of thing I consider "bad" DLC and even Dead Space got its share of it. Good DLC is things like Entrenchment, or the Fo3 packs. Admittedly, the $10 is a little high individually for the amount of gameplay they offer, but hell, getting the Gauss Rifle out of Anchorage made it worth it - and on principle this kind of new content I think warrants a dollar value. What I don't like is the "map packs" and "costume packs".

on Jun 23, 2009

What happened to expansion packs? What happened to free updates?

Entrenchment isnt an Expansion Pack?

Updates as in what? As in patches? Sins has had 17 (or so) updates since release, and Entrenchment has had 3 so far.

And Ive never had to pay for any of them

EA do this too, i downloaded Red Alert 3 from the EA Download Manager when i was in Brazil last year (since i live in Australia, the whole downloading thing was pretty sweet) and when i was participating in the Entrenchment beta i couldnt have done it without the constant Impulse updates to the beta.

Why? It makes sense. People buy things over the internet, because its easy and usually cheaper, and credit is a lovely thing, even if you cant buy it you can still buy it. its also easier to market on the internet: users who liked this game also liked:...

Its a helluva lot cheaper for the company as it doesnt have to fork out for production (making the disks and the boxes etc), and, they can get more of the cost back because they dont have to sell through a middleman or three. and only has to spend money on keeping the website or program of choice up and running

why recently? probably because someone did a study on Steam and EADM and maybe Impulse if it was around at the time, and realised a hulluva lot of people use/prefer DLC

So, you know, give the people what they want, and then charge them for it =P

on Jun 23, 2009

If dl really was cheaper than it would be oK. Stardock' games are cheaper when you download it via Impulse (here in Germany I had to pay 49,95€ in a shop but only 28,99€ via Impulse! for Demigod) but take a look at steam. Anno 1404 will cost 49,95€ via Steam It' s the same price as you will have to pay for the game with manual and package and DVD.  So why should I prefer it? Only because of downloadable content which you only can buy when you have got Steam on your PC?

on Jun 23, 2009

I love DLC. I get regular new content for my favourite games which adds new gameplay and new features, and more gaming time.

 

What's not to love? Anyone bitching about having to pay a few notes for content can either not buy it or get a better job.

 

And no free update to any game before the days of DLC ever added anything meaningful to a title.

on Jun 23, 2009

 If dl really was cheaper than it would be oK. Stardock' games are cheaper when you download it via Impulse (here in Germany I had to pay 49,95€ in a shop but only 28,99€ via Impulse! for Demigod) but take a look at steam. Anno 1404 will cost 49,95€ via Steam It' s the same price as you will have to pay for the game with manual and package and DVD.    So why should I prefer it? Only because of downloadable content which you only can buy when you have got Steam on your PC?
 

Well, Steam is different.  Impulse is better.

 What's not to love? Anyone bitching about having to pay a few notes for content can either not buy it or get a better job.  

So you're saying that we should pay for all this stuff that we used to get for free. And not anyone can get a better job whenever they want.  In case you haven't noticed, a lot of people are losing their jobs.

 And no free update to any game before the days of DLC ever added anything meaningful to a title.

Please tell me you aren't serious.  Look at all of Valve's updates for Team Fortress 2.  Definitely meaningful.  And definitely free.  

on Jun 23, 2009

The mini expansion for Sins IS WORTH THE COST its filled with stuff... now the xbox360 shit like you unlocked costumes and few weapons, a few pictures... IS BULL SH##! 50$ a year should cover this crap but microsoft is a cash hog...

Now... I think that if say all the extras for Mass Effect or say Fallout 3 were put together for 5-10$ its worth it... and over time the price should go down to 0$ and then be add to the disk/ full game download... but individually for each mission expansion... no its not worth it...

Now I like DLC but its cost have to be reasonable... and there should be tons of free updates in between too. This shows your respect to your customers and that their investment is important to them... it can go a long way...

on Jun 23, 2009

I just think of DLC as expansion packs, without the box. A lot of games used to have several expansions, which could get quite costly just for a little more content, whereas some were pretty good value. It's the same with DLC.

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